UPC: Determining the Disclosure Content of an Advertising Brochure as State of the Art
August 1, 2026
The Local Chamber Vienna clarifies the rules for interpreting printed state of the art in comparison with the advertised physical product. An advertising brochure is to be evaluated as an independent prior art document as such from the perspective of the person skilled in the art. At the very outset, it is impermissible to refer to the physical product advertised in such a publication to determine its disclosure content. (LC Vienna 18. 2. 2026, CFI 26/2025, CFI 375/2025)